Alitalia was Italy’s former national airline, operating domestic and international passenger and cargo services until it ceased operations in October 2021.
The primary challenge was to track Alitalia users’ complex behavioral patterns to accurately identify and engage the right audience at the optimal moment. The strategy aimed to improve multiple KPIs across the website, including increasing bookings on under-occupied flights and promoting routes with historically low conversion rates.
By integrating with us, Alitalia gained the ability to monitor intricate data and user behaviors while addressing the airline’s specific needs. Leveraging A/B testing directly within the Verada platform, various strategies and incentives were tested to determine the most effective and efficient approach.
The A/B tests delivered highly encouraging results, with the target groups often showing conversion uplifts of over 30% compared to the control groups.
Verada proved to be an excellent tool, helping us identify and reach an audience that would otherwise have been extremely difficult and expensive to engage.
Stefano Sinagra.
Acquisition Manager.