The Customer Data Platform built for growth
Verada360 brings customer data together from across your technology stack to create a single, reliable view of every customer. Collect data from your CRMs, marketing platforms, e-commerce systems, and other sources, then resolve customer identities across channels and devices to understand the complete customer journey.
Turn that unified data into action with personalized experiences, audience activation, automations, and campaigns. Analyze behavior, identify drop-off points and conversion drivers, and understand how interactions impact revenue - all from one central platform.
Verada360 also includes SiteSpeed and PrivacyID, combining real user performance data with privacy-first user identification and centralized management of identifiers, consent, and right-to-be-forgotten requests.
Privacy-first visitor identification
PrivacyID helps businesses reliably recognize website visitors as third-party cookies become less effective, while respecting privacy and consent.
It assigns visitors a unique, persistent identifier without using personal data, allowing websites to recognize returning visitors across sessions. Approved third-party services can access their own unique identifier through a secure API, with access controlled by visitor consent.
PrivacyID supports reliable analytics, experimentation, and personalization while providing centralized control over identity access, consent, and data deletion requests.
Turn Site Speed Into a Conversion Advantage
Website speed directly impacts the customer journey. As page load times increase, fewer users continue browsing, add items to their cart, or complete a purchase.
SiteSpeed measures performance during real user sessions across devices, browsers, locations, and connection speeds, showing how fast your website truly feels to visitors. Using metrics such as DOM Interactive time and Apdex, SiteSpeed identifies where performance is affecting the user experience and which audiences are most impacted.
Performance can be analyzed alongside conversion rate, average order value, and bounce rate, connecting technical issues to business outcomes. By highlighting high-impact pages, user segments, and conversion journeys, SiteSpeed helps teams prioritize optimization, measure improvements, and deliver faster experiences that support stronger conversion performance.