ARKnets is a Japanese e-commerce fashion site selling high quality brands aimed at shoppers in their 20s to 40s.
ARKnets handles more than 700 brands and a wide variety of categories, so they were looking for a web-based customer engagement tool that would allow them to make personalized appeals to a finer segment of the market than is possible with ordinary web-based customer service tools.
The company is also characterized by the fact that it has many deep-rooted fans, and it plans to analyze the behavior of its fans and strengthen measures to promote repeat purchases.
Verada's strengths in analyzing and acting upon real-time and historical customer behavior, such as repeat analysis and RFM analysis, matched their needs and they therefore adopted the platform.
Verada analyzed shopper’s onsite behavioral data and proposed a targeting strategy aimed at very specific, under-performing visitors.
As a result, a very impressive increase of 198% conversion rate was achieved.
Verada has a large number of scenarios for the display of personalized messages to improve the customer onsite experience.
We plan to adopt many of scenarios ourselves as we develop precise shopper segmentation in the future.
This is important due to an ongoing need to simplify navigation across our many brands and categories.
Tsunakawa Hiroto.
Web Team Leader.