Chevrolet is an American automobile division of General Motors (GM) and one of the world’s leading vehicle manufacturers, with vehicles sold globally.
The challenge was to increase the number of leads generated by the website, with a particular focus on specific car models.
The solution was to increase onsite engagement by targeting users who were attempting to abandon the site. Verada was able to segment these users by analyzing their behavior and identifying the specific signals which demonstrated the user’s decreasing engagement and therefore propensity to leave the site.
Once segmented, this behavior triggered an overlay which encouraged the user to leave their contact details so that they could be informed of further promotions and discounts for their car model of choice.
As an extra layer of personalization - the make and model displayed in the creative was dynamic, based on the interest shown by the user during their navigation of the site.
By using Verada’s advanced segmentation real-time technology, the Chevrolet campaign achieved a +11% click-through rate and +9% conversion rate post click.
Thanks to the Verada strategies we have collected more than 6,500 leads so far this year, achieving our goals and keeping us on track for the rest of the year.
Carlos Arenas.
Digital Director.