Cruise.co.uk is a British-based online travel agency specializing in cruise holidays. They are one of the largest cruise travel agents in the United Kingdom.
The Verada team was tasked by The Kite Factory with optimizing and personalizing the onsite experience for Cruise.co.uk users, with a view to increasing the performance of the website.
Once the Verada technology was deployed onsite, a site audit was conducted to highlight opportunities to improve conversion using behavioral segmentation.
Personalization strategies were then devised to capitalize on these opportunities with a view to driving onsite performance.
By deploying behavioral segmentation in real-time, Verada was able to identify hesitant users, returning users and those users looking to abandon cart and site in session. Users falling into these buckets are engaged with personalized creative, often featuring offers and incentives that were live - designed to encourage the user to convert in session.
As part of the activity Verada conducted an A/B test to establish incrementality. This testing registered significant improvement across multiple KPIs - some strategies saw a +62% increase in conversion rates and up to +65% in net revenue from cruise quotes.
The Verada team has been a delight to work with, full of enthusiastic ideas and suggestions to improve our conversion followed up with solid and regular reporting on results.
Their technical team seem to be able to work around all kinds of technical challenges we've had on our website.
We've been very happy with the project to date.
Loic Robertson.
Chief Marketing Officer.
July 2023.