Cruise.co.uk is a British-based online travel agency specializing in cruise holidays. They are one of the largest cruise travel agents in the United Kingdom.
The Verada team was tasked by The Kite Factory with optimizing and personalizing the onsite experience for Cruise.co.uk users, with a view to increasing the performance of the website.
Once the Verada technology was deployed onsite, a site audit was conducted to highlight opportunities to improve conversion using behavioral segmentation.
Personalization strategies were then devised to capitalize on these opportunities with a view to driving onsite performance.
By deploying behavioral segmentation in real-time, Verada was able to identify hesitant users, returning users and those users looking to abandon cart and site in session. Users falling into these buckets are engaged with personalized creative, often featuring offers and incentives that were live - designed to encourage the user to convert in session.
As part of the activity Verada conducted an A/B test to establish incrementality. This testing registered significant improvement across multiple KPIs - some strategies saw a +62% increase in conversion rates and up to +65% in net revenue from cruise quotes.
Over 2 and a half years, Verada has been able to create a customer base of 500,000 web push notifications subscribers. Over 3.4M messages have been sent, with an overall interaction rate of 2%.
This tool is useful for our business, not only to recover abandoned carts, but also to communicate with our users in an easy, fast and effective way.
Diego Morgandi.
Global E-Commerce Director.
July 2023.
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