An Italian e-commerce retailer specializing in fine jewelry and accessories, offering a curated selection of gold, silver, and gemstone pieces for everyday wear and special occasions.
In a competitive jewelry e-commerce landscape, Gioiapura faced a challenge common to many online retailers: how to meaningfully engage visitors.
Flat communications were failing to account for the diversity of user intent and purchase readiness across the customer journey.
Gioiapura partnered with Verada to move beyond this static model and implement a smarter, behavior-driven approach. Verada’s behavioral analytics and real-time segmentation made it possible to serve the right message to the right user, at the right moment.
Guided navigation journeys helped early stage visitors discover relevant categories, driving a 5% CTR and strong engagement.
Targeted soft incentives encouraged high-intent users to continue through the funnel, reaching only ~1% of traffic while reducing cart abandonment by 4%.
Social proof messaging reassured hesitant users at key decision points, increasing the target cart rate by 12% versus the control group.
Gamified experiences supported a new product launch, with 1 in 10 users interacting with a dedicated quiz to boost product discovery.
The impact was clear: +15% in conversion rate and +10% in average order value, with statistically significant results across the board.
The key takeaway? Personalization, when done with relevance and timing, isn’t intrusive, it’s genuinely useful. And that translates directly into commercial performance.
Verada allowed us to deliver more relevant and timely experiences without disrupting the Gioiapura customer journey.
The platform was easy to implement, intuitive to manage, and delivered measurable business impact quickly.
Samantha Arnaud.
Head of E-Commerce.