ho. Mobile is the smart mobile virtual network operator (MVNO) for the Italian market. Thanks to its simple, clear and compelling offers it has more than 2.6 million users.
Verada operated two different strategies for ho. Mobile. They both targeted undecided and low-intent users who look like they are about to abandon the site before and after starting the conversion funnel to improve conversions.
Verada operates two different strategies for ho. Mobile. They both target undecided and low-intent users who look like they are about to abandon the site before and after starting the conversion funnel.
Users who have started the conversion funnel and are demonstrating low intent, receive an economic incentive that they are entitled to once the purchase process is complete.
For users who have not started the conversion funnel, the Verada widget delivered an engagement rate of 4% and a post-click conversion rate of 2.5%, despite the fact that these users were identified as low intent based on their behavior.
For users who have not started the conversion funnel, the Verada widget delivered an engagement rate of 4% and a post-click conversion rate of 2.5%, despite the fact that these users were identified as low intent based on their behavior.
Users who have started the conversion funnel and are demonstrating low intent, receive the incentive that they are entitled to once the purchase process is complete. Verada in this case only targeted 7% of those users commencing the process, of these users engaged, 36% complete the transaction process, with a redemption rate of 38% on the promotion code.
Thanks to Verada's advanced segmentation real-time technology, ho. Mobile was able to personalize the customer experience, strengthening both retention and engagement.
Verada contributes to more than 1k conversions every month.
Thanks to Verada we figured out how to convey the right message to the right audience and we increased the users engagement and conversion rate with an yearly return on investment of 2,500%.
We look forward to keep on leveraging the amazing solutions Verada has to offer.
Alessandro Vriale.
DTC E-Commerce & Performance Media Manager.
October 2023.