Infinity is the on-demand video streaming platform with movies, TV series, cartoons, programs and fictional programming from the Mediaset Group.
The challenge was to increase the time spent by the user on the site, and to encourage engagement with specific new content.
Users who are inactive for a long time on any particular page were targeted with the "How do you feel today?" widget.
Depending on the emoticon clicked, the user is taken to a category page that contains a collection of films in line with the selected mood.
50% of the users who interact with the engagement widget, continue browsing by watching at least one new piece of content.
Using the fully managed service provided by the Customer Success team at Verada, we constantly adapt strategies based on the changing of user habits and based on seasonality.
Marta Dones.
Customer Marketing Manager.