Infinity is the on-demand video streaming platform with movies, TV series, cartoons, programs and fictional programming from the Mediaset Group.
The challenge was to increase the time spent by the user on the site, and to encourage engagement with specific new content.
Users who are inactive for a long time on any particular page were targeted with the "How do you feel today?" widget.
Depending on the emoticon clicked, the user is taken to a category page that contains a collection of films in line with the selected mood.
50% of the users who interact with the engagement widget, continue browsing by watching at least one new piece of content.
Thanks to Verada we have access to a full range of services that smashed our revenue targets and helped create a pool of loyal customers. We look forward to continuing to leverage the amazing solutions Verada can offer.
Gabriel Safirsztein.
CEO.
February 2021.