KIKO Milano is an Italian professional cosmetics brand that offers a line of make-up and cutting-edge face and body treatments.
The challenge was to increase performance onsite. KIKO Milano was looking for solutions to meet several objectives:
Identify with certainty which users browsing the site had the lowest conversion rates.
Drive less engaged users to add a product to the cart and complete the purchase in the current session.
Optimize traffic investment.
Drive medium engaged users - with full cart but with intention to abandon - to conclude the purchase in session.
Drive highly engaged users - with a full cart and who continues to navigate - to increase the value of their cart.
The Verada Customer Success team developed a series of strategies, conducted an A/B test and closely monitored the progress of the campaigns.
Two months after the A/B test went live, revenues increased by 41% and the conversion rate increased by 22%.
Granular segmentation and an extremely dynamic approach to Verada strategies allows us to accurately identify and interact only with users who show that they are not sufficiently engaged.
Diego Morgandi.
E-commerce Director.