KIKO Milano is an Italian professional cosmetics brand that offers a line of make-up and cutting-edge face and body treatments.
Verada worked closely with KIKO Milano in crafting highly personalized onsite experiences that drive maximum ROI and conversions.
Verada leveraged advanced segmentation strategies, utilized behavioral data analysis, and employed effective tools such as web push notifications to engage and convert their target audience, as well as provide product recommendations to increase net revenue per user.
KIKO Milano integrated web push notifications into their existing Verada package in 2021 to engage and convert desktop and mobile users after leaving the website.
With the new web push notifications strategy, KIKO leverages personalized messages to recover abandoned carts, highlight promotions, and celebrate special occasions, targeting specific clusters of subscribers.
Thanks to Verada’s advanced segmentation real-time technology, KIKO Milano was able to achieve a 2.7% click-though rate and 3.3% conversion rate for cart recovery push notifications.
Over 2 and a half years, Verada has been able to create a customer base of 500,000 web push notifications subscribers. Over 3.4M messages have been sent, with an overall interaction rate of 2%.
This tool is useful for our business, not only to recover abandoned carts, but also to communicate with our users in an easy, fast and effective way.
Diego Morgandi.
Global E-Commerce Director.