Malwee Brazil is part of the larger Grupo Malwee. The group operates across the fashion value chain, from the production and manufacturing of fashion goods to their distribution and sale through online and physical retail.
Malwee wanted to find an efficient way to optimize their onsite traffic in order to maximize conversion rate, AOV and net revenue per visit.
Through careful analysis of the behavioral data, we were able to identify users who demonstrated low purchase intent. By segmenting these profiles and implementing targeted strategies, we offered customized incentives conditionally - safeguarding brand margins and maximizing profits.
In this way we are able to improve the KPIs - increasing the conversion rate and AOV ,and optimizing the revenue per visit.
Using Verada, Malwee increased both user purchase intention and user retention on the site.
The users targeted by Verada (10% of the total visits) show a conversion rate increase of 130% compared to the conversion rate of the non-targeted, and an average order value increase of 70%.
Overall, Verada contributed between 20-30% of the site's total revenue each month.
Verada keeps our customers engaged and satisfied in their user journey - helping us increase our online business performance by taking care of every single aspect of the strategy.
From data analysis to reporting - Verada takes care of every single step of the project, delivering excellent results without effort from our team.
Gabriela Rivera Dantas.
E-Commerce Coordinator.