New Balance is an American sports footwear and apparel brand that is one of the world's major sports footwear and apparel manufacturers.
New Balance aimed to improve website performance by creating more personalized user journeys.
The main goal of the campaign was to boost the conversion rate.
The campaign leveraged onsite targeting and discount codes to incentivize order completion, driving both purchase intent and customer retention.
Through A/B testing, New Balance achieved an uplift in net revenue per visit of 22% and an increase in average order value of 15% - achieving a 11x return on investment.
Through its technology, Verada has been a strategic partner for us since.
They have allowed us to better understand the behavior of our customers on our website and thereby improve conversion.
Ignacio Sime.
Digital Platforms Assistant Manager.