New Balance is an American sports footwear and apparel brand that is one of the world's major sports footwear and apparel manufacturers.
New Balance aimed to improve website performance by creating more personalized user journeys.
The main goal of the campaign was to boost the conversion rate.
The campaign leveraged onsite targeting and discount codes to incentivize order completion, driving both purchase intent and customer retention.
Through A/B testing, New Balance achieved an uplift in net revenue per visit of 22% and an increase in average order value of 15% - achieving a 11x return on investment.
Thanks to Verada we have access to a full range of services that smashed our revenue targets and helped create a pool of loyal customers. We look forward to continuing to leverage the amazing solutions Verada can offer.
Gabriel Safirsztein.
CEO.
November 2021.