PartyCasino is an online casino first launched in 1997, today part of Entain plc. The casino offers over 500 different games ranging from casino classics like Blackjack and Roulette to a wide variety of online slots.
The challenge was to increase the number of first deposits made by new users.
There were two objectives - the first was to generate more registrations, but the second, and more importantly, was to stop users from losing interest and encourage them to make their first deposit.
By using the welcome offer - which includes free spins upon making a first deposit, the strategies remind users why they should deposit straight after registering.
Using Verada's patented segmentation-as-a-service technology to ensure the activity was targeting the right user at precisely the correct moment, PartyCasino were able to deliver onsite engagements with a FTD conversion rate of +25%.
Using Verada's segmentation-as-a-service technology, PartyCasino were able to better harness and understand our first-party data. As a result, we were not only able to exceed our acquisition targets in Q1, but also arm ourselves with the insight to continue to drive performance for the rest of the year.
Dee Ulusoy.
Senior Campaign and Content Manager.