Select operates the brand Pierrot. The business is based on the philosophy that through fashion, women can always enjoy their lives with a smile.
Select was using multiple marketing tools for pop up web-based customer engagement. They felt that they were facing challenges in terms of operational resources and costs, and they were considering consolidating the tools.
Select also wanted to increase the visibility and improve the effectiveness of standard numeric performance indicators in measuring results and trends.
Existing widgets and banners were displayed to the behavioral targets analyzed by Verada.
The conversion rate increased by 251% and the average order value increased by 124%, while the number of coupons distributed was reduced by 58%.
In the future, we plan to increase the range and variety of measures we can take while checking the numbers at regular meetings with the Verada support team.
We are looking forward to the expanded use of the Verada platform in the future.
Yoshida Wakana.
E-Commerce Site Director at Pierrot.