Samsung Italia is the Italian branch of Samsung, a South-Korean multinational company founded in 1938. Samsung operates worldwide as one of the largest companies in the field of electronics, technology, and innovation.
Samsung wanted to increase user engagement and conversion rate, so Verada leveraged onsite behavioral data to come up with a strategy which personalized the user experience.
Users were segmented depending on the behaviour they displayed onsite, and were then shown a tailored promotion, incentivising them to convert.
Thanks to its advanced segmentation and real-time technology, Verada's strategies for Samsung achieved a 17% click-through rate and a 3% conversion rate post-click.
Verada activities have been optimized to reach an outstanding ROAS of 2,500%.
Thanks to Verada we figured out how to convey the right message to the right audience and we increased the users engagement and conversion rate with an yearly return on investment of 2,500%.
We look forward to keep on leveraging the amazing solutions Verada has to offer.
Alessandro Vriale.
DTC E-Commerce & Performance Media Manager.