Venchi is an Italian gourmet chocolate manufacturer founded by chocolatier Silviano Venchi, and is one of the best known gourmet chocolate brands in the world.
Venchi needed to increase conversions among its low-converting website audience.
Verada's onsite targeting capabilities enabled Venchi to drive conversions among the website's low-converting audience. By delivering personalized messages and actions based on users' behavior, delivery country, and commercial calendar, Venchi has successfully captured the attention of users who exhibit cart abandonment tendencies during crucial brand seasons like Christmas and Easter.
Engaging interactions such as the advent calendar widget have been employed to provide time-bound promotions on seasonal products, enhancing the overall shopping experience.
During the A/B test conducted on the US domain, the onsite targeting actions implemented by Verada demonstrated significant success.
The analysis revealed a noteworthy 10% increase in conversion rate and a 5% increase in net revenue for the target group.
Additionally, in terms of ROI, the Verada activity generated an impressive 30-fold value compared to the monthly investment.
Thanks to the behavioral analysis carried out by the Verada team, we have been able to identify the users clusters with lower purchase intention, with the ultimate goal of converting them into customers using different techniques.
Beyond the A/B test results, the ROI generated and the increase in the subscriptions demonstrated the success of Verada's technology.
Marco Mazzilli. E-Commerce Manager EMEA.
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Ivana Zhao. E-Commerce Manager US.